Under Armour - Curry 9 Launch

Curry 9 - Sesame Street Campaign

Supporting kids–especially those in under-served communities–is a cornerstone of the Curry Brand. That’s why a partnership with Sesame Workshop made so much sense. We were asked to team up to create a campaign celebrating the release of the Curry Flow 9 Street Pack: a 7-piece capsule of footwear, each inspired by a different Sesame Street character. Highlighting Steph Curry’s playful attitude and the whimsy of iconic favorites like Cookie Monster, Big Bird, and The Count, we took things from concept to final experience, creating each render, social video, and in-store environment for the campaign.

  • Environments
  • Flagship Interiors
  • Retail Systems
  • Campaigns
  • Illustration
  • Animation
Curry Flagship Storefront
"This was an amazing opportunity for our studio. Any time you get the call to work on a campaign with one of the most famous athletes in the world such as Steph Curry in collaboration with an iconic brand like Sesame Street, you simply say yes!"