The James Brand - Made for you.

Made by James. Made for you.

The James Brand is a mainstay in the EDC category but was looking for a way to bring their modern, minimal style to the masses. We worked alongside their team to create an approach to content that balanced product storytelling with stories of the people they serve. The updated campaign story and brand system seamlessly connect products to the people that use them, all while highlighting the brand’s deeper perspective and purpose.

  • Campaigns
  • Photography
  • Campaign Strategy
Made for you text over a picture of sharpening a pencil with a knife
Made for you text with image of an adventurous woman sitting in an adventure mobile
Made for this, made for that. 2 images juxtaposing adventure life and domestic life
A variety of TJB print ads
Made for the moments. TJB EDC collection
"While repetition, consistency, and beautiful product photography are key tools of the campaign, the real heroes of the story are the people we’re able to spotlight."
Made for Savannah.TJB  Redstone knife ad
TJB newsletter
Rock climbers dangling on a rope