“The iconic pocket clip and refined details make the Chapter stand out in the crowd or in your pocket.”
— Matt Capozzi / Director of Product Experience
“Off tour, sometimes it's nice to keep the garage shut for a few days, play guitar, garden, fish.”
— Conner Coffin / James Ambassador & Pro Surfer
The James Brand embodies the spirit of everyday carry. Functional. Solid. Sharp. With a fresh touch of style. The refined details of the products themselves are reflected in all touchpoints of the brand identity and communications, speaking to skateboarders, outdoorsmen, and utilitarians with equal power and connection.
Our work with James has helped to break down the stereotypes of what a tool brand should be, carving out their own path within the knife industry. James is just getting started, and we can't wait to see where they go next.