All or nothing.
In updating Smith's approach to highlighting their proprietary technologies, we needed to communicate key product benefits of ChromaPop and Koroyd while raising awareness and excitement around key products. Our work with the internal team at Smith helped to develop a framework that organized messaging and creative around ChromaPop and Koroyd as the core drivers behind elevated experiences.
The campaign made a splash across social, web, and retail, drawing viewers in and providing clearly stated proof points as they dug in further. Many thanks to our friends and partners at Korb who helped to create stunning visuals that really brought these ideas to life. We look forward to continuing to partner with Smith as they challenge the status quo.