RockShoxWM - Mountain Bike Suspension

RockShox was facing increasing headwinds in a landscape crowded with competitors. We dove into their brand’s culture (plus our own knowledge and passion for the category) to create a vibrant campaign system of sublime moments and hand-drawn textures. The resulting work helped push them to the forefront in an authentic way.

  • Campaigns
Print ad for RockShox highlighting the ultimate freedom their shocks deliver
Full spread print add highlighting adjustable shocks and drop seat posts
Full spread print ad mockup highlighting ultimate control
RockShox website landing page mockup
"Nothing Better is about the yin and yang of riding: the guts and glory, the pleasure and pain. Pumping uphill, then the pure bliss of starting your descent."
Render of the Lyric Shock with a hand drawn spring doodle