RingCentral - Built to Stay Connected
RingCentral integrates phone, video, and messaging to simplify the way we live and work. We created a campaign that captures the balance between navigating personal and professional priorities in daily life, and the desire to create a sense of balance and harmony. After setting the creative direction for visuals and messaging, we created four stories incorporating motion and still compositions that demonstrate the concept in a fun and sophisticated way.
- Campaign Strategy
"Bending reality helped turn a simple metaphor into an engaging story."