From their very first tide watch, Nixon has set a new standard for the category; always bringing a fresh perspective for a look and feel that’s right at home in the water, in the streets, and on the hill.
The Mission takes the DNA established in The Tide Collection and pushes the volume to eleven – incorporating the latest components from AndroidWear into a watch rugged enough to go from Teahupo’o to Mt. Baker; yet smart enough to alert you when the conditions back home are about to get epic. The Mission always keeps you in the loop at your favorite spots, and you don’t have to leave it behind when you hit the break or the lift.
We worked side by side with the team at Nixon to zero in on the details essential to riders and surfers – from shareable condition alerts to customizable classic Nixon watch faces and a modular, hyper-rugged construction – pulling it all together in a form that can take a pounding and fits seamlessly into their product line.
“We set out to build the 4x4 of smartwatches and assembled a highly collaborative team of Nixon pro riders, engineers, and designers to bring the concept to life. Cinco played an instrumental role in helping to shape the look and feel of the entire product experience – from unboxing to on-wrist.”
— Joe Babcock / Nixon Director of Product – Watches and Technical Product
The Mission delivers all the information you need to be in the right spot at the right time – whether that’s Trestles with your favorite swell direction or calling in sick because Mammoth is getting 2 feet of fresh overnight – all while bringing an attitude and style that is distinctly Nixon.
The reality is that the world is what you make it, and The Mission simply and clearly delivers just the right tools to help you stay connected from the journey to the destination. We’re proud to help our partners at Nixon continually push the limits of expectations for the products we bring along for the ride, and can’t wait to see what they come up with next.