The founders at Nixon got in the game to address the lack of a watch that could stand up to the lifestyle of their team, without sacrificing the attitude they represent. For years, they've worked to create the distinction, attention to detail, and irreverence that they want to see in the world. To this day, that passion still sets Nixon apart.
Over time, our work with Nixon has focused on carefully considering every aspect, feature, and experience to help bring the personality of their collective team to life. We stay true to their guiding principle of team-designed, custom-built by always starting with insights from Nixon athletes, artists, and designers to gain perspective on what’s next. When tasked with designing products and experiences for the team at Nixon, we start from scratch to help create a completely custom product and experience every time.
At Cinco, we pride ourselves on creating innovative modern products and experiences that are built for us and our friends. In designing the Nixon identity, our challenge was to create the tools that have helped set their foundation. By constantly pushing the limits, Nixon has grown to become a cultural leader to a discerning crowd, spanning two decades in categories that see brands come and go year after year.
We make the little shit better.
“We utilize all the tools available to design, visualize, and refine every detail of every product we create.”
— Matt Capozzi / Director of Product Experience
“We focus on emotional and personal moments, bringing flavor from the team to every expression of the brand.”
— Kirk James / Principal and Chief Creative Officer
With every product, brand campaign, or retail environment that we work on, we continue to help the team at Nixon leverage the original strategy and brand approach that they set down 20 years ago – to bring a distinct design perspective with a progressive mindset, never sacrificing their emphasis on simplistic function and rock-solid performance.
20 years after they started in an Encinitas kitchen, Nixon remains synonymous with high quality, refined products measuring against the best accessories brands in the world. Our mission when working with the internal product and design teams at Nixon remains the same. To help them find that Nixon twist, that fleeting emotional moment – a fresh take no one else thought of – all while adding in the voice and personality of a generation to create distinction and an aspirational connection.