There’s no place in the world quite like a NYC park on a summer afternoon. It transforms from a city park into a playground and battlefield for the best basketball players in the city. New York City has long been the mecca of basketball culture.
With parks across the 5 boroughs playing host to some of the most intense basketball the game has, Nike created NY vs NY in 2017 to put a spotlight on the best hoop talent the tri-state area has to offer.
Nike tapped Cinco Design to connect the brand to the event and tie it back to select neighborhood retailers. We designed and built a mobile shopping experience that leveraged core Nike retail partners at the game’s location. As the games moved from location to location across NYC, the mobile shopping experience was there.
“Our goal was to create a nostalgic retail experience that would resonate with the NY community yet still capture the essence of Nike.”
— Brian Jones / Art Director – Environments
NY vs NY is more than a summer basketball tournament. Nike has created a platform for NYC basketball that gives exposure and opportunity to the best players in the 5 boroughs. Players know this is the best shot they have a turning heads and creating momentum for their career. They put it all out on the court, and it's an “only in NYC” spectacle.
Events and projects like this are only possible through different teams coming together to work towards a shared vision. Cinco is fortunate to have an incredible partner and client in Nike’s NYC team, and killer build partner at Bednark. Teamwork makes the dream work.