“Our goal was to create a seamless user experience driven by technology. Factoring in the variables of a retail environment. The experience needed to quickly load the highest quality video to help drive consumer engagement.”
— Nathan Searles / Technical Director
“To match the larger than life athlete entrance, we designed an initiative zone that allowed multiple fans to get up close and personal with their favorite teams and gain never before seen access to their favorite players.”
— Aaron Carlsson / Creative Director – Brand
Nike Global Basketball entrusted us to introduce their next era of connected gear to the world as a proving ground for expanding the experience across categories and product applications. The consumer experience for the Nike NBA Connected NBA Jersey established a framework for a custom, ownable solution that bridged the gap between tech and experience, delivering seamless content directly to fans across the globe.
Basketball is rapidly becoming the next global sport, and the Nike NBA Connected Jerseys is giving fans more access than ever before across multiple languages, in Nike stores around the globe, and developing a deeper connection with the athletes and teams fans know and love. We’re excited to see the work come to life in 2018, and look forward to pushing the future of connected wearables with Nike.