Nike - Air Max

Air Max Gumball Pack

Our challenge was to develop a signature language for Nike’s Air Max Gumball Pack that could cut through a crowded space, and deliver mobile-first content that created pause. We developed a lush world that was an extension of the Air Max franchise and infused it with the product’s unique colorway and visual language.

  • Campaigns
  • Campaign Strategy
  • Messaging
  • Photography
Shoe on pink bubble
Shoe on pink bubble
"A dream project for the Cinco team, we’re obsessed with everything Air Max, and the concept behind this collection unlocked amazing visual opportunities. Our partners in Nike North America created a strong plan to connect with consumers at multiple touchpoints, and had the vision for a fun and playful story to drive the campaign. Bubble Up!"