Nextbit is proving that smaller and faster can shake things up in a market dominated by giants. Their move-fast, try-first mindset has led to breakthroughs that are helping evolve Android, giving users unparalleled access and control, all while leveraging the cloud to make running out of space a thing of the past. Led by proven industry pioneers, Nextbit is shaping a vision for a more nimble and open mobile future.
At a time when major brands are struggling to maintain their footing in mobile, launching a new smartphone is no simple challenge. But, Nextbit is not afraid of questioning convention or charting their own path. The approach from the start was to build a different kind of phone and start a different kind of relationship. Cinco crafted a brand vision, identity, and creative direction that captured Nextbit’s rebel spirit, voicing their passion to deliver better experiences through radical simplicity.
Together we applied an agile, collaborative process, working side-by-side to craft the story of Robin, a smartphone that adapts to users and helps them roam free in a cloud-first world. Then while the giants were battling for air-time and retail windows, we set out to inspire a community movement that’s led, owned, and shared by our users.
“Our visual identity had to be dynamic, clear, and captivating at a glance.”
— Scott Croyle / Nextbit CCO
Fresh from the start.
“Adaptability became a thread that united all
aspects of Nextbit’s digital brand presence.”
— Austen Ezzell / UX Lead
For the release of Robin, we worked with Brooklyn agency Praytell and the PR team at Mighty to craft a social campaign that built momentum towards a Kickstarter launch and the global rollout of Nextbit’s direct-sales model. Cinco developed the tagline #nextnow to unify communications and guide the conversation. We partnered in crafting the campaign voice and generating content in real-time – helping inspire new thinking, provoke action, and uniting the brand and users along a common theme of questioning what’s given and demanding more.
The campaign was an instant hit, reaching its funding goal in just 10 hours and building a vocal and thriving fan base. In total, Robin raised $1.36 million at a pledge price 15x higher than the average reward offering. The Nextbit story has been picked up globally and continues to be a leading topic within the innovation press.
We look forward to helping Nextbit realize their long-term vision to deliver what you need, when you need it, and elevate the new ways their team and community are shaping what’s next. Join the movement.