Not Impossible Labs - Music: Not Impossible

Innovating the experience of sound.

We partnered with Not Impossible Labs to bring the amazing experience of music to the deaf community. The challenge was to create a simple identity system that could scale with ease for debut at the Museum of the Moving Image. Gridded patterns of color and line were designed to reverberate off the page like sound waves, while the product itself made waves, winning Cinco an ISDA award for industrial design

  • Identity
  • Visual Language
  • Guidelines
Feel the future of sound, experience art like never before
Wearable technology that translates sound onto the skin through vibrations
Business card design
"We want this identity to be felt."
Photo of music not impossible promotional posters
A cluster of demonstrations of the music not impossible brand system