Motive - The Motive Brand

We helped the game developer, Motive Studio re-center their identity around the employee culture to attract future talent. The visual language builds off a metaphor of the left and right sides of the brain—both art and logic combined in the process of game creation. Emotion and expression can pivot to either let the game content be the hero or the brand.

  • Identity
  • Guidelines
  • Visual Language
Motive pattern
Motive logo on paper with a TIE-Fighter
Motive face mask
"Honestly? We had a ton of fun and I think it shows."
Motive mailer bag
Visual system demo using X-Wing art