Getting girls into tech.

Microsoft DigiGirlz has been inspiring girls* all over the globe to consider a career in tech for 20 years—and is a program that’s still going strong. Cinco partnered with the team to refresh their visual language and messaging to help define a tone and expression that’s more relevant to the modern teenager, as well as align to the evolved Microsoft Brand system.

*Anyone who identifies as female regardless of assignment at birth. Microsoft DigiGirlz program also welcomes people who identify as non-binary. Although this program’s focus is girls, all are welcome to attend regardless of gender identity.