Microsoft - DigiGirlz
Getting girls into tech.
Microsoft DigiGirlz has been inspiring girls* all over the globe to consider a career in tech for 20 years—and is a program that’s still going strong. Cinco partnered with the team to refresh their visual language and messaging to help define a tone and expression that’s more relevant to the modern teenager, as well as align to the evolved Microsoft Brand system.
*Anyone who identifies as female regardless of assignment at birth. Microsoft DigiGirlz program also welcomes people who identify as non-binary. Although this program’s focus is girls, all are welcome to attend regardless of gender identity.
- Visual Language
- Campaign Strategy
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"We want to show girls there’s a creative, fun side of tech."