EA Sports - Madden NFL 22


With a new release on the horizon, EA SPORTS needed their Madden 22 photoshoot to bring together two big names in football and highlight their latest product technology — Dynamic Game Day. As experts in sports lifestyle and the brand, Cinco planned, executed, and delivered hero cover art, a motion graphics package, and a robust campaign toolkit that celebrated the sport, the game, and the heroes that drive it all.

  • Campaigns
  • Campaign Strategy
  • Photography
  • Animation
  • Identity
  • Visual Language
  • Guidelines
"This year we took a new approach to our photoshoots that brought us closer to our athletes than ever before."