Hungry was born from a lust for life – an unwavering desire to live to the fullest and explore new ways to progress. From the very beginning, they set out to re-imagine the sunglass industry by delivering affordable yet superior products direct to consumers, breaking the mold and cutting out the middle man.
For every pair of frames, we utilize the highest quality acetate, the same factories that produce the best sunglasses in the world, and scrutinize every detail. By shipping direct, we're able to deliver a luxurious feel, refined style, and an anti-establishment attitude for a fraction of the cost.
Our belief was that not all frames are created equal, and that we could get consumer the highest quality shades available, at a price that left money in their wallet. We worked directly with the team at Hungry to develop their brand identity, go-to-market strategy, product line, and marketing campaigns; helping to bring the finest handmade acetate frames straight to you, for less.
“From line planning and sketching to detailed builds, our design process explored every aspect.”
— Matt Capozzi / Director of Product Experience
The brand and product line we created offers a fresh, modern take on classic shapes; painstakingly designed to offer a diverse range of silhouettes while hanging together as a distinct collection. Every aspect of the brand identity and product is rebellious, mischievous, and entitled– always in the moment, and that moment is now.
With the brand based in both Melbourne, Australia and Portland, Oregon we needed a multi-season global campaign that didn't skimp on style and attitude. To get the look we collaborated with photographer Kevin Focht, capturing artists, chefs, photographers and emerging actors who embody the brand's spirit.
A year in, our ethos remains the same. Everything we do is anchored in a belief that barriers are meant to be broken, and that we can eliminate the obstacles set by others. We set out to achieve something greater, delivering enduring style that bucks stereotypes and defies convention. Demand more, now. Leave no stone unturned. Stay hungry.