Clear, fresh, and energized.
“Every detail – inside and out – makes a difference. We wanted to celebrate design at every level.”
— Austin Ezzell / UX Lead
“Standing out in Taipei is no easy task. To cut through the clutter we simply stripped down to the essentials.”
— Kirk James / Principal and Chief Creative Officer
The launch campaign generated a wealth of excitement and energy for the brand; from crowded store openings and standing room only weekends to half-day waits at test drive events. The website launched to a global audience that’s already vying for the brand to extend to their cities and has been awarded and recognized by FWA and beyond. To top it all off, Gogoro was selected as a Best of CES for 2015 and a top innovation brand in 2016.
The brand’s story has been picked up consistently by mainstream press and shared by key insiders, paving the way for success in Taipei and providing momentum for their upcoming expansion to Amsterdam in 2016. A year in and we’re all just getting started. The best is yet to come.