A Bold Evolution.

Embracing simplicity to create iconic moments.

EA SPORTS remains an industry leader, collaborating with the world's greatest athletes to make the world's greatest games. We were thrilled to continue our partnership and create the most star-studded visual identity to-date.

For the fifth year in a row we worked closely with the Brand and Creative teams at Electronic Arts to push EA SPORTS to a bold new place.

We were asked to concept and design game cover artwork, build flexible design systems, and direct photo shoots with world-class athletes to ensure this year's success.


An All-Star Lineup.

This year we worked with some of the biggest names in sports. Shout out to Cristiano Ronaldo, Neymar Jr, Antonio Brown, James Harden, Joel Embiid, Candace Parker, Devin Booker, Paulo Dybala, and Kevin De Bruyne for helping us create some of the most dynamic images ever captured for the EA SPORTS brand.

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A System in Place.

We created a modular and intuitive design system, capable of adapting to any touchpoint across the globe. From online to retail we developed ten brand style guides that would set EA SPORTS up for easy and consistent replication throughout the year.

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The Mobile Experience.

This year’s Madden mobile experience embraced the bold simplicity of our visual concept and pushed the next era of mobile gaming to a new level.

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The World's Most Popular Sport.

It’s always amazing to work with the best, and it doesn’t get any bigger than Cristiano Ronaldo, Neymar Jr, Kevin De Bruyne and Paulo Dybala. Our goal this year was to capture our athletes' personalities on and off the pitch. Making the most popular sports titles more approachable with a youthful, vibrant, and energetic visual identity.

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Getting the Shots.

This year we worked with nine of the most gifted athletes in the world. Once again we partnered with photographer Rafael Astorga to craft this fresh look for the brand.

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“The goal this year was to create a visual identity that focused solely on our hero athletes and create moments fans would love.”

— Terence Hobson / Creative Director - Brand

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A New Brand Experience.

With a wide range of sports that all have a unique look and feel, we developed a bold new visual style that connected all the individual titles. Whether online or in-store, we created a unified brand expression to make it immediately recognizable as EA SPORTS.

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