EA SPORTS remains an industry leader, collaborating with the world's greatest athletes to make the world's greatest games. We were thrilled to continue our partnership and create the most star-studded visual identity to-date.
For the fifth year in a row we worked closely with the Brand and Creative teams at Electronic Arts to push EA SPORTS to a bold new place.
We were asked to concept and design game cover artwork, build flexible design systems, and direct photo shoots with world-class athletes to ensure this year's success.
Getting the Shots.
“The goal this year was to create a visual identity that focused solely on our hero athletes and create moments fans would love.”
— Terence Hobson / Creative Director - Brand