Sport's biggest championships all have one thing in common; they're played in primetime under the lights. For the 2018 EA SPORTS season, we set out to capture the energy and feel of those moments athletes work a lifetime to reach. The moments where it's all or nothing—when everything is on the line.
In collaboration with EA, we established the line look for all the 2018 titles. We wanted to build on the success of the 2017 campaign while pushing things even further, creating the most aspirational and cinematic visuals the EA SPORTS brand has ever seen.
“This year was all about creating images that would capture the passion, energy, and emotion that the EA SPORTS brand is known for. We wanted to outdo what had come before and build something truly epic.”
— Terence Hobson / Art Director - Brand
EA SPORTS remains an industry leader, collaborating with the world's greatest athletes to make the world's greatest games. We were thrilled to continue our partnership with them and create the most star studded line look to date.
Our work with the EA team and cover athletes captured a level of emotion and excitement that pushed the EA SPORTS brand to new heights, bringing fans closer to the game than ever before.