“We focused on maximizing the complex space to provide immersive experiences – allowing players to take deeper dives into the games they love.”
— Kelso Davis / Senior Designer - Environments
A sold out event is one thing, seeing the genuine excitement and interactions between developers, media, and fans all playing, listening, learning, and celebrating together is another. From the minute the doors opened until they closed three days later no one could quite get enough.
More than 9,000 fans in LA and London were able to get unprecedented access to upcoming titles, meet the LA Rams’ Todd Gurley, and watch the likes of Snoop Dogg, Wiz Khalifa, and Emily Ratajkowski put their Battlefield 1 skills to the test. In addition, EA also used the platform to announce their Play to Give initiative and the subsequent donation of $1 million to various charities.
In total, the event helped generate over 1,400 hours of influencer content during and about the event. The livestream saw viewers tune in from across the globe and the full-length Youtube video of the press conference has 2.1 million views and counting. Battlefield 1 was the 2nd most mentioned title of the entire week of the e3 conference. Congrats to our team, our partners at EA, and the fantastic crews at Plumbago Productions, Premier, Lightswitch, Dynamite Laser Beam, Petrol, and Tekamaki for coming together to create an entirely new experience! We can’t wait for next year.