EA - FIFA Global Series 2021

Defining the look for a new eSport and entertainment brand built for the millions of football fans across the world. This interactive broadcast is where the world’s top eSports players compete to be named champion. We collaborated with EA and FIFA to build a robust broadcast package to be executed worldwide. In all, the series experienced over 47 million views in over 75 lands, making it the most watched eSports broadcast in Electronic Arts history.

  • Identity
  • Guidelines
  • Visual Language
  • Campaigns
  • Animation
  • Campaign Strategy
FIFA Global Series Cover
Different applications of the visual system
Demonstration of visual system
Demonstration of visual system with the quote "I made my country proud".
"We wanted to create a system that highlighted each player’s personalities and origins to tell their stories and create a deeper connection with fans."
Winner graphic