BOA - The BOA Brand

BOA dials in a more exact fit for your footwear. For decades they thrived as a B2B company. But to engage a wider audience (everything from golf, to workboots, to prosthetics), they came to Cinco for our product and outdoor expertise. Big, bold typography established a recognizable brand character and an outdoor-inspired color palette kept the vibe fresh, new, and relatable. Together we focused on the consumer, valuing advantage over convenience, experience over function.

  • Identity
  • Guidelines
  • Voice
  • Visual Language
  • Platform
Close up on the foot of a bicyclist wearing shoes with the BOA fastening system
"Rather than convenience, we updated the positioning on BOA's core purpose of optimizing performance."
Demonstration of BOA brand system
Demonstration of how BOA print ads might look
BOA Fit to go further superimposed over a picture of a bicyclist riding down a mountain road at sunset