BOA - The BOA Brand
BOA dials in a more exact fit for your footwear. For decades they thrived as a B2B company. But to engage a wider audience (everything from golf, to workboots, to prosthetics), they came to Cinco for our product and outdoor expertise. Big, bold typography established a recognizable brand character and an outdoor-inspired color palette kept the vibe fresh, new, and relatable. Together we focused on the consumer, valuing advantage over convenience, experience over function.
- Visual Language
"Rather than convenience, we updated the positioning on BOA's core purpose of optimizing performance."
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