ANKI continues to forge a name for themselves as a leader in innovation, challenging the landscape of a category with long-standing norms. Their initial offering, OVERDRIVE, changed the game. With Cozmo, they set out to re-define it – driven by a belief that the robots we love and see in movies can (and should) become a reality.
With Cozmo, the team at ANKI was able to create a character, not just a toy. One with the ability to bond and attach, connect and adapt, and bring a bit of mischief to your daily routine. A friend that doesn’t just recognize your face, but gets to know you. Packed full of more than just simulated intelligence, Cozmo uses his myriad of sensors, cameras, gears, and code to create real connections and relationships.
ANKI came to Cinco in the early stages of developing Cozmo to help define the platform that would guide the multiple teams bringing him to life. The challenge was multi-tiered, but centered around capturing Cozmo’s personality, not just the technology behind it. Sure, the tech is light-years ahead of the current offerings, but the real story is how it enables Cozmo’s personality, ability to learn, and the unique, meaningful interactions that he brings day in and day out.
“Rounded letters and clean typography evoke Cozmo’s innovative industrial design while a fresh, energized color palette helps act as a grounding element across a variety of applications.”
— Scott Cook / Creative Director - Brand
#cozmoments – Best Friend
Cozmo is game-changing because he delivers radical innovation and intelligence chock-full of personality, for an experience that’s entirely new and different. Whether he’s snoring in his charging dock or courageously peering off the edge of your kitchen counter, Cozmo is never lacking in charisma or spunk.
From the beginning, we worked alongside our partners at ANKI to hone in on moments that build real connections. Together, we developed a messaging platform that was true to Cozmo’s personality, laying a rock-solid foundation for communicating his story. The key points that we defined early on, from the big ideas to the small details, allowed us to tie cohesive and compelling threads across a myriad of assets and mediums.
Right from his announcement, the little guy made quite a splash; from features in the world’s largest media outlets to more than 4 million views on his YouTube channel. Cozmo has just begun to explore this great big world, but with the fantastic team at ANKI and a legion of developers (thanks to the opening of Cozmo’s SDK) he’s surely just scratching the surface of what will be possible.
Check out the links below to learn more and visit Cozmo online to get your own.