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Product

A brand's products are the physical incarnation of its most fundamental values. We imagine, focus, and shape new products that elevate experience, deepen connections, and reset standards.

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Product Strategy

We develop clear strategic direction for product and innovation roadmaps that align brand position, user insights, and market trends.

Design Language

We establish the signature ingredients of key forms, materials, and interactions for distinctive product lines.

Color, Material, Finish

We focus on the details, applying on-trend colors, materials, and finishes that balance aesthetics and performance.

Industrial Design

We design meaningful products and experiences with real-world manufacturing sensibilities that move brands forward.

Prototyping

We quickly design and make working prototypes to help our clients make informed decisions.

Packaging

We create memorable out-of-box experiences, designing packaging that sets the stage for the product story.

Smith : The Attack

Smith : The Attack

The Attack

We worked closely with Smith's internal team to design an architecture for the future – improving on their existing interchange system to reduce distortion in the lens and improve the user experience.

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Featured Product Work