Nike Baseball 2012

A Global Vision for Baseball

In 2012, we partnered with Nike to re-imagine baseball for greater global relevance, highlighting Nike’s important role in the sport’s future.

We crafted the visual language and documented the look and feel of Nike Baseball in a comprehensive visual center, highlighting advanced products and next generation Nike athletes. 

The established creative direction highlights product performance and pays tribute to the heritage of American baseball, while also looking toward the global future of the sport. The result was their 2012 seasonal Baseball directive, which came to life in brand communication as well as Nike retail and specialty sports retail partners.


  • Brand Communications


  • Sports/Athletics


  • Brand Design
  • Retail Design
  • Marketing Communications
  • Photo Direction
  • Copywriting
  • Post Production

Creative Director

  • Sean Barrett

Associate Creative Director

  • David Jacobson

Senior Designer

  • Noah Wilson


  • Pavlina Summers

Account Director

  • Josh Beyer


  • Maija Klarin


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