Windows Phone 7

Re-imagined from the ground up, Microsoft’s new mobile experience is cleaner, crisper, and more focused on what you need most from your smartphone. Partnering with the Windows Phone team, we looked to the simplicity and energy of the unique WP7 product experience to craft a visual language capable of telling the kinds stories that make this phone so different. Our work included guidelines, visual direction, and brand photography, which have been brought to life online, in print, and across retail for the worldwide launch of the brand.