EA / Need for Speed
“Chase or be chased.”
EA’s Need for Speed / Hot Pursuit franchise pushes the boundaries with next-gen racing physics and a first-of-its-kind integrated social platform. We led the creation of the game's visual language capturing its raw, competitive attitude in extreme fidelity. The unique top-down perspective cuts a distinct path at retail and online – helping Hot Pursuit distance itself from the rest of a crowded genre.
















