“This year was all about getting the viewer as close as possible to the action, athletes, moments and sports they love.”
— Terence Hobson / Art Director - Brand
Hands down, EA SPORTS creates the best games in the business, and it does so because of how in-tune it is with fans' desire to have deeper, more immersive experiences in the games that they love.
Our strategy and approach allowed us to put our audience in the front row, highlight new features and experiences in gameplay, and capture a heightened level of emotion and energy across a variety of titles and mediums. The intensity and emotion of the look we created with EA SPORTS firmly places their brand alongside the biggest names in sports; and the battle for who graces the covers of Madden and FIFA gets more intense year after year.
This project was an opportunity that all creatives would relish – create content that depicts the biggest names from the world's most popular sports in a fresh, epic way. Our collaboration with EA SPORTS continues to evolve, always bringing fans closer to where they want to be – in the game.