“Rounded letters and clean typography evoke Cozmo’s innovative industrial design while a fresh, energized color palette helps act as a grounding element across a variety of applications.”
— Scott Cook / Creative Director - Brand
#cozmoments – Best Friend
Cozmo is game-changing because he delivers radical innovation and intelligence chock-full of personality, for an experience that’s entirely new and different. Whether he’s snoring in his charging dock or courageously peering off the edge of your kitchen counter, Cozmo is never lacking in charisma or spunk.
From the beginning, we worked alongside our partners at ANKI to hone in on moments that build real connections. Together, we developed a messaging platform that was true to Cozmo’s personality, laying a rock-solid foundation for communicating his story. The key points that we defined early on, from the big ideas to the small details, allowed us to tie cohesive and compelling threads across a myriad of assets and mediums.
Right from his announcement, the little guy made quite a splash; from features in the world’s largest media outlets to more than 4 million views on his YouTube channel. Cozmo has just begun to explore this great big world, but with the fantastic team at ANKI and a legion of developers (thanks to the opening of Cozmo’s SDK) he’s surely just scratching the surface of what will be possible.
Check out the links below to learn more and visit Cozmo online to get your own.