Fresh for 2008, The Widgi

The Sentry

Time Teller Watches

Nixon Look Closer Print Ads

The Murf

Plastic Fantastic

Nixon “Holy Moment” Ads

The Iconic 51-30

Brand New Nixon Identity

Cinco Design is featured on the front page of today’s edition of the Core77 blog. Local Core77 and IDSA contributor Carl Alviani wrote a great article about the converging worlds of branding and industrial design with an emphasis on how traditionally “branding-focused” firms are making an impact in product design. Cinco takes the stage alongside other top creative agencies such as Crispin Porter + Bugosky as one of the leaders of this multi-disciplinary approach.

Our design for the Nixon 51-30 and its backstory of “spearfishing watch turned fashion piece” is highlighted in the article. The story represents our commitment to creating products that tap a brand’s authentic roots while delivering fresh perspective with a cultural twist. The 51-30 is just one of the many of distinctive products we’ve developed that reflect our philosophy of Functional Theater - the idea that great products have to do more than meet our intimate functional needs but have to play a role in helping us live out the dynamic and expressive identities we aspire to. For us creating those stories and connecting people to them plays out across brand experiences.

Check out some examples of our whole brand thinking for Nixon - from product to identity and brand image.

Core 77 article (read here)
Carl Alviani web link
Cinco product design
nixonnow.com