In millions of living rooms across the planet, a whole new world is unfolding. Early last year EA asked us to join them on an interstellar expedition to develop the identity for Spore. As you probably know by now, Spore is the highly anticipated game from Will Wright (with Maxis ) whose previous creations include the highest grossing video game franchise of all time, the SIMS. With Spore it is a whole new universe, a god game of epic scope, where the players create the game content.

In a game where each member of the Spore community contributes to its’ authorship, creating a unified brand experience poses a few challenges. We worked with EA on an identity that both embodies the expansive creative potential at the core of the game, as well as providing a flexible and adaptive system for the evolving messaging needs of a game that is all about infinite creative potential. As of this writing, over 4 million creations have been posted the Sporepedia [the index of everything people make in the game].

Spore.com
Spore and Cinco