Cinco and E3

We just got back from E3, where we got to experience first hand some of the things we've been cooking up with EA, Microsoft and Nexon.

Our partners at EA are keeping their long-running Need for Speed blockbuster franchise fresh with each new installment. In The Run, for the first time ever, we get to experience out-of-car action, a rich narrative, and incredibly fast-paced, cross-country racing. Who doesn't dream of racing the world’s fastest cars from San Francisco to New York? This is just the tip of the iceberg – keep your eyes peeled for more news about Need for Speed: The Run

One of the coolest things we've been involved with recently has been Microsoft and Crytek's RYSE. We’re excited to help build the franchise platform and identity for what is set to be a premier next-generation title for Kinect. Formerly known as Kingdoms, RYSE is the first title to take the immersive Kinect game play experience into much more visceral and core action-game territory.

We've created a range of trade show booths and unique spaces to date (Nixon, KIN Sampling Tour), but this was our first year designing a booth at E3.  Tapping into the Nexon brand's unique DNA, we designed a booth with a distinct skyline, and the super graphics to attract and focus attention on their two new releases: Vindictus and Dragon Nest. In addition to a 25-foot stage, custom-built workstations, and a streamlined booth flow, Nexon’s setup included a succubus on a custom-made bed – ready to steal your soul.

This is just a taste of what we've been up to. Stay tuned for more details about all three stories in the coming weeks.